Serena is a senior at Richmond Secondary School and is ecstatic to serve as the Director of Human Resources for Strive 2025! Participating in her first case competition 2 years ago, Serena fell in love with the diversity and competitiveness of these competitions, as well as the given opportunities to create valuable memories and friendships. As an IB Business Management and Digital Society student herself, Serena recognizes that the impact of technology is essential for growth in the business field, and is excited to see how participants will apply it to their creative solutions. Beyond her role in Strive, you can catch Serena traveling to the beach to chase sunsets, cafe hopping around Vancouver, rewatching Brooklyn 99 for the 99th time, and hitting the gym whenever possible. Serena is thrilled to see what this year’s competition will bring, and is ready to create an unforgettable experience for participants!