Eric is a senior at Fraser Heights Secondary School and is delighted to serve as the Director of Conference for Strive 2025! Last year, when he participated in case competitions for the first time, he instantly fell in love with the dynamic atmosphere and the community of like-minded individuals associated with it. In a world on the precipice of enormous change, it has never been more important to understand the role that technology plays in today’s business landscape, which is why he is immensely excited to see what the Strive participants come up with. When he is not scrambling around UBC Sauder, he can be found in the kitchen whipping up a dish, sweaty on a badminton court, or yelling "walking!" at kids at the pool while wearing a neon-green lifeguarding uniform. Eric hopes your experience at this year's iteration of Strive will be a fulfilling and exceptional experience!